RIVENDELL Health Produts Consultancy, Ir. Theo van Rooij, Consultant / Adviser
Consulting companies concerning Market, Regulatory and Strategic Aspects in The Netherlands and the EU
for:

• Food supplements
• Health Food, Dietary Supplements, Vitamin and Mineral products, Nutraceuticals
• Herbal Products / Botanicals / Botanical supplements
• Herbal Medicinal products, traditional (European, Chinese, Indian - Ayurveda) and new herbal medicines
• Functional & Fortified Foods (1925/2006/EC) : fruitjuices, breakfast products, snacks, herbal teas, green teas
• Novel Foods
• Diet Foods for special use (Parnuts): medical food, dietetic food
• Medical Devices, products with a fysical activity, this gives new possibilities for some products!

       concerning:

• health and nutrition claims (1924/2006/EC ), this gets urgent now that the EC will publish the list of allowed and forbidden health claims beginning 2012 with a sell-out period of only 6 months
• label texts
• allowed active substances in food supplements / within food law
• legal difference between information and advertising
• notification of food supplements in other EU member states
• product development: innovative formulations, allowed substances
• writing of Dutch/English label texts in line with existing regulations
• legal check of texts with functional and health claims
• Novel Food: check if a new product / ingredient can be introduced without Novel Food problems (258/97/EC)
• strategy and marketing
• registration of herbal medicinal products (THMPD-2004-24-EU and Well Established Use)
• quality aspects like HACCP, setting up a logic and simple HACCP system for distributors of food supplements 
• Rivendell has more than 25 years of experience in the foodsupplement, herbal and functional food business (all major developments followed or influenced very closely) with focus on legal /strategy aspects. Major aspects are how to cope with all upcoming new EU regulations in a strategic way with innovative R&D and marketing...